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          Guide for Sending SMS Messages to Latvia

          Guide for Sending SMS Messages to Latvia

          Review the guidelines and restrictions for sending SMS messages to recipients in Latvia. This information is for general informational purposes only. This information doesn't, and isn't intended to, constitute legal advice. Consult your own independent legal counsel for guidance on use cases and applicable legal and industry requirements.

          Overview
          ISO 3166 Country Code LV
          International Dialing Code 371
          Major Carriers
          • LMT
          • Tele2 Latvia
          • Bite Latvia
          • Triatel
          Alphanumeric Code Support Yes
          Unicode Support Yes
          Maximum Message Link 160
          Concatenation Support Yes
          Shortened URL Yes
          Long URLs in Message Yes
          Supported Codes
            Short Code International Long Code Local Long Code Alphanumeric Code
          Supported No No No Yes
          Two-way Support -- -- -- No
          Provisioning Time -- -- -- 1 week

          SMS Code Provisioning Guidelines

          Use an Latvia alphanumeric code for one-way sends that handle both marketing and transactional sends. Alphanumeric codes can't be generic and must be associated with the brand, enterprise, product, or service. These codes can only use alphanumeric characters and spaces.

          Restricted Content

          You’re responsible for complying with local rules and regulations. To ensure compliance, familiarize yourself with the legislation of the local market. Failure to comply can result in service suspension, cancellation, and potential fines.

          Best Practices and Compliance References

          Consider using different alphanumeric codes for marketing and transactional messaging. Telecommunications in Latvia are regulated by Public Utilities Commission.

           
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