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          Guide for Sending SMS Messages to Lebanon

          Guide for Sending SMS Messages to Lebanon

          Review the guidelines and restrictions for sending SMS messages to recipients in Lebanon. This information is for general informational purposes only. This information doesn't, and isn't intended to, constitute legal advice. Consult your own independent legal counsel for guidance on use cases and applicable legal and industry requirements.

          Overview
          ISO 3166 Country Code LB
          International Dialing Code 961
          Major Carriers
          • Touch
          • Alpha
          Alphanumeric Code Support Yes
          Unicode Support Yes
          Maximum Message Length 160 GSM 03.38 characters or 70 Unicode characters
          Concatenation Support Yes
          Shortened URLs Yes
          Long URLs in Message Yes
          Supported Codes
            Short Code International Long Code Local Long Code Alphanumeric Code
          Supported No No No Yes
          Two-way Support -- -- -- No
          Provisioning Time -- -- -- 2 weeks
          Comments -- -- -- Requires preregistration

          SMS Code Provisioning Guidelines

          Use a custom alphanumeric code with an international long code set up for one-way sending. This code supports both marketing and transactional sends. Manage opt-outs with a web link or customer preference center. Alphanumeric codes must be associated with the brand, enterprise, product, or service. These codes can include only alphanumeric characters only. Local carriers must approve and allowlist all alphanumeric code requests. Alphanumeric codes must include 3 to 11 GSM characters. Include the brand name in all OTP messages.

          Local enterprises with headquarters in Lebanon must include this documentations:

          • Local trade license that's valid for at least a month
          • Copy of the company's Chamber of Commerce Circular that's valid for the previous 12 months
          • Ministry of Finance registration document

          Restricted Content

          You’re responsible for complying with local rules and regulations. To ensure compliance, familiarize yourself with the legislation of the local market. Failure to comply can result in service suspension, cancellation, and potential fines. Lebanon generally forbids content related, but not limited to, these products and services:

          • Adult
          • Gambling
          • Politics
          • Religion

          Best Practices and Compliance References

          Telecommunications in Lebanon are regulated by Telecommunications Regulatory Authority (TRA) and Ministry of Telecommunications (MPT).

          Use separate codes for marketing and transactional sends.

           
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