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Unified Messaging
Guide for Sending SMS Messages to Macau

Guide for Sending SMS Messages to Macau

Review the guidelines and restrictions for sending SMS messages to recipients in Macau. This information is for general informational purposes only. This information doesn't, and isn't intended to, constitute legal advice. Consult your own independent legal counsel for guidance on use cases and applicable legal and industry requirements.

Overview
ISO 3166 Code MO
International Dialing Code 853
Major Carriers
  • CTM Macau
  • China Telecom Macau
  • 3 Macau
  • SmarTone Macau
Alphanumeric Code Support Yes
Unicode Support Yes
Maximum Message Length 160 GSM 03.38 characters or 70 Unicode characters
Concatenation Support Yes
Shortened URLs Yes
Long URLs in Message Yes
Supported Codes
  Short Code International Long Code Local Long Code Alphanumeric Code
Supported Yes Yes No Yes
Two-way Support No No -- No
Provisioning Time -- 1 week -- 1 week

SMS Code Provisioning Guidelines

Use a custom alphanumeric code with an international long code set up for one-way sending. Manage opt-outs with a web link or customer preference center. Alphanumeric codes must be associated with your brand, enterprise, product, or service. These codes can include only alphanumeric characters or spaces.

Restricted Content

You’re responsible for complying with local rules and regulations. To ensure compliance, familiarize yourself with the legislation of the local market. Failure to comply can result in service suspension, cancellation, and potential fines. Macau generally forbids content related, but not limited to, adult and gambling products and services.

Best Practices and Compliance References

Telecommunications in Macau are regulated by Office for the Development of Telecommunications and Information Technologies. Consider using separate alphanumerical codes for marketing and transactional sends.

 
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