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          Guide for Sending SMS Messages to Macau

          Guide for Sending SMS Messages to Macau

          Review the guidelines and restrictions for sending SMS messages to recipients in Macau. This information is for general informational purposes only. This information doesn't, and isn't intended to, constitute legal advice. Consult your own independent legal counsel for guidance on use cases and applicable legal and industry requirements.

          Overview
          ISO 3166 Code MO
          International Dialing Code 853
          Major Carriers
          • CTM Macau
          • China Telecom Macau
          • 3 Macau
          • SmarTone Macau
          Alphanumeric Code Support Yes
          Unicode Support Yes
          Maximum Message Length 160 GSM 03.38 characters or 70 Unicode characters
          Concatenation Support Yes
          Shortened URLs Yes
          Long URLs in Message Yes
          Supported Codes
            Short Code International Long Code Local Long Code Alphanumeric Code
          Supported Yes Yes No Yes
          Two-way Support No No -- No
          Provisioning Time -- 1 week -- 1 week

          SMS Code Provisioning Guidelines

          Use a custom alphanumeric code with an international long code set up for one-way sending. Manage opt-outs with a web link or customer preference center. Alphanumeric codes must be associated with your brand, enterprise, product, or service. These codes can include only alphanumeric characters or spaces.

          Restricted Content

          You’re responsible for complying with local rules and regulations. To ensure compliance, familiarize yourself with the legislation of the local market. Failure to comply can result in service suspension, cancellation, and potential fines. Macau generally forbids content related, but not limited to, adult and gambling products and services.

          Best Practices and Compliance References

          Telecommunications in Macau are regulated by Office for the Development of Telecommunications and Information Technologies. Consider using separate alphanumerical codes for marketing and transactional sends.

           
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