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Unified Messaging
Set Up SMS for Australia

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Set Up SMS for Australia

You can set up one-way sending or two-way sending for Australia. For one-way sending, set up an alphanumeric code either for your own brand or for other brands. For two-way sending, set up a long code. It can take up to 7 business days for the Australian Communications and Media Authority (ACMA) to approve a code request. After your request is approved, you’re added as a verified sender.

Available in: Lightning Experience
Salesforce Enterprise and Unlimited Editions for Service Cloud AND Enterprise and Unlimited Editions with Marketing Cloud Next Growth and Advanced Editions
Not supported in Government Cloud Plus

Before You Begin

Before you set up SMS sending in Australia, review the Guide for Sending SMS in Australia.

Make sure that these requirements are met.

  • The brand name must be between 2 to 11 characters and not begin or end with a space or a slash (/).
  • The brand owner must have a local address and contact number. If you’re an authorized representative of other brands, your company must also have a local address and contact number.

We recommed that you get these business credentials.

  • A valid Australian Business Number (ABN) for the brand owner company and the authorized representative's company.
  • Brand ownership certification from any of these authorities.
    • Registered domain from WHOIS
    • Registered trademark from IP Australia
    • Registered company name from Australian Business Register (ABR)
    • Authorized business name from Australian Securities & Investments Commission (ASIC)

Request an Alphanumeric Code for Your Own Brand

To use a custom sender name in SMS for your own brand, request an alphanumeric code.

  1. From Setup, in the Quick Find box, enter SMS, and then select SMS Codes.
  2. Click Request Code.
  3. Define the country and code type.
    1. For country, select Australia.
    2. For code type, select Pre-registered Alpha.
    3. Select the quantity of codes, and click Next.
  4. Select the option to register with an alphanumeric code.
  5. Select the option to register for your own brand.
  6. Select whether your company has an ABN, and click Next.
  7. Review the code request overview screen, and click Next.
  8. Enter the alphanumeric code.
  9. Provide brand ownership details.
    1. If your company has an ABN, select the authorities that certified your brand ownership, and click Next.
    2. If your company doesn't have an ABN, select how your company is identified by your brand, and click Next.
  10. Enter the contact information of the authorized person for the brand, and click Next.
    The phone number must include the international country code, +61. For the email address, use a corporate email address.
  11. Enter your company information, and click Next.
  12. Upload documents that prove your brand ownership.
  13. Submit your request.

Request an Alphanumeric Code on Behalf of Other Brands

To use a custom sender name in SMS on behalf of other brands, request an alphanumeric code as an authorized representative.

  1. From Setup, in the Quick Find box, enter SMS, and then select SMS Codes.
  2. Click Request Code.
  3. Define the country and code type.
    1. For country, select Australia.
    2. For code type, select Pre-registered Alpha.
    3. Select the quantity of codes, and click Next.
  4. Select the option to register with an alphanumeric code.
  5. Select the option to register on behalf of other brands.
  6. Confirm that your company has a direct relationship with the brand company.
  7. Choose whether the brand company has an ABN.
    1. If you selected that the brand company doesn't have an ABN, click Next.
    2. If you selected that the brand company has an ABN, go to the next step.
  8. If the brand company has an ABN, select whether your company has an ABN.
    1. If you selected that your company doesn't have an ABN, click Next.
    2. If you selected that both companies have an ABN, select the business role that best describes the service that you provide, and click Next.
      For more information about business roles, see Business Roles for Registering Codes.
  9. Review the code request overview screen and click Next.
  10. Enter the alphanumeric code.
  11. If the brand company doesn't have an ABN, provide these brand ownership details.
    1. Select how the brand company is identified by the brand.
    2. Confirm that your company signed Sinch Partner Addendum, and click Next.
  12. If the brand company has an ABN, select the authorities that provided brand ownership certification, and click Next.
  13. Enter contact information for the authorized person in your company and the brand's company, and click Next.
    The phone number must include the international country code, +61. For the email address, use a corporate email address.
  14. Enter your company information and the brand's company information, and click Next.
    • The registration number is the 11-digit number issued by ABR.
    • For registration type, enter ABN.
    • For state, use the Australian state code.
    • The phone number must include the international country code, +61.
    • For the email address, use a corporate email address.
  15. Upload documents that prove brand ownership and your company's representation of the brand company.
  16. Submit your request.

Request a Long Code

To communicate with your customers through a dedicated phone number, request a long code.

  1. From Setup, in the Quick Find box, enter SMS, and then select SMS Codes.
  2. Click Request Code.
  3. Define the country and code type.
    1. For country, select Australia.
    2. For the code type, select Long Code.
    3. Select the quantity of codes, and click Next.
  4. Select whether you're the brand owner, and click Next.
  5. Review the code request overview screen and click Next.
  6. Select the long number type based on your phone number.
    For more information, see Guide for Sending SMS in Australia.
  7. To confirm that your business has a valid use case for using this number, select True, and then click Next.
  8. Enter your contact information, and click Next.
    The phone number must include the international country code, +61. For the email address, use a corporate email address.
  9. Enter your company information.
  10. Submit your request.

You're notified via email about the status of your request. You can view the status of the request in the SMS Codes tab.

  • New: The submitted request is received but not yet processed.
  • Pending or Under-Verification: The submitted request is being verified.
  • Waiting For Customer: The submitted request needs additional information. To check and correct the errors, see the automated email notification.
  • Pending: The submitted request needs external verification.
  • Canceled: The submitted request is canceled.
  • Completed: The submitted request is verified and accepted.
 
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