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            Set Up SMS for the United States and Canada

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            Set Up SMS for the United States and Canada

            Learn how to request a brand, campaign, and SMS codes for sending SMS in the United States and Canada.

            Available in: Lightning Experience
            Salesforce Enterprise and Unlimited Editions for Service Cloud AND Enterprise and Unlimited Editions with Marketing Cloud Next Growth and Advanced Editions
            Not supported in Government Cloud Plus

            Before you start sending messages in the United States and Canada, review Guide for Sending SMS Messages to the United States and Guide for Sending SMS Messages to Canada.

            Supported Code Types

            To select the best code type for your messaging strategy, review the operational differences.

            Code Types
              10-Digit Long Code (10DLC) Dedicated Short Code
            Format Standard local area codes. For example, 212 or 416. Recognizable 5-digit or 6-digit sequences. For example, 36001.
            Provisioning Time 5–12 business days 8–12 weeks
            Cost Structure Low monthly registry fees Premium monthly registry leasing fees billed immediately upon reservation. $500 for random; $1,000 for vanity.
            Throughput Carriers set your volume limits based on your brand's trust rating Instantly handles 100–500+ messages every second
            Trust Score High trust via a recognizable local identity High trust via an official verified brand identity
            Two-way support Yes Yes
            • Request a 10DLC Brand for the United States or Canada
              You can request one brand per purchased 10-digit long code. Processing your brand request can take up to 5 business days, depending on the third-party SMS vetting partner to provide approval.
            • Request a Short Code Brand the United States and Canada
              Procuring a US short code is a regulated process that ensures messaging security and compliance. Use the self-service registration flow to register your brand and secure a 5 or 6-digit short code.
            • Vet Your SMS Brand in Unified Messaging
              Improve and maintain your sending reputation by validating your identity when you complete SMS channel setup. When you vet your brand, you can send moreSMS messages from newly approved long and short codes.
            • Request a Campaign for a United States or Canada 10-Digit Long Code
              Before you can request a campaign, obtain a brand. You can request one campaign per purchased 10-digit long code. Although you can use up to 49 codes for a single campaign, we recommend you to use only one code per campaign. Processing your campaign request can take up to 10 business days, depending on the time needed for carriers and aggregators to provide approval.
            • Request a 10-Digit Long Code for the United States or Canada
              You can request a 10-digit long code for sending SMS messages in the United States. Processing your code request can take up to 2 business days, depending on how long it takes for carriers and aggregators to provide approval.
            • Request a Short Code for the United States and Canada
              You can request a short code for sending SMS messages in the United States. Processing your short code request can take 10–12 weeks depending on how long it takes for carriers and aggregators to provide approval.
             
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