Set Up Short Code

Learn how to request a short code brand and SMS codes for sending SMS in the United States.

Available in: Lightning Experience

Salesforce Enterprise and Unlimited Editions for Service Cloud AND Enterprise and Unlimited Editions with Marketing Cloud Next Growth and Advanced Editions

Not supported in Government Cloud Plus

A US Short Code is a 5- or 6-digit number designed for high-volume enterprise messaging, offering maximum delivery rates and message throughput in the United States. Short codes are manually vetted and pre-approved by wireless carriers, which minimizes carrier spam filtering. They support a default speed of 100 messages per second (MPS), which can be scaled up to 500+ MPS for large-scale marketing campaigns or time-sensitive alerts.

To use a short code, you must complete a multi-step registration process that includes legal brand vetting and registry leasing. Each major U.S. carrier must manually configure their network and test compliance workflows, such as required HELP and STOP commands. The carrier provisioning phase typically takes 8 to 12 weeks for new short codes, or 4 to 6 weeks when migrating an existing code.

• Request a Short Code Brand
  Procuring a US short code is a regulated process that ensures messaging security and compliance. Use the self-service registration flow to register your brand and secure a 5 or 6-digit short code.
• Short Code Brand Requirements
  Learn about the different entity, program, and short code types required for requesting a US short code brand.
• Request a Short Code
  You can request a short code for sending SMS messages in the United States. Processing your short code request can take 10–12 weeks depending on how long it takes for carriers and aggregators to provide approval.