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          Guide for Sending SMS Messages to Switzerland

          Guide for Sending SMS Messages to Switzerland

          Review the guidelines and restrictions for sending SMS messages to recipients in Switzerland. This information is for general informational purposes only. This information doesn't, and isn't intended to, constitute legal advice. Consult your own independent legal counsel for guidance on use cases and applicable legal and industry requirements.

          Overview
          ISO 3166 Country Code CH
          International Dialing Code 41
          Major Carriers
          • Swisscom
          • Sunrise
          • Salt Switzerland
          Alphanumeric Code Support Yes
          Unicode Support Yes
          Maximum Message Link 160
          Concatenation Support Yes
          Shortened URL Yes
          Long URLs in Message Yes
          Supported Codes
            Short Code International Long Code Local Long Code Alphanumeric Code
          Supported No No Yes Yes
          Two-way Support -- -- Yes No
          Provisioning Time -- -- 3 weeks 1 week
          Comments -- -- Requires preregistration --

          SMS Code Provisioning Guidelines

          Use a Switzerland alphanumeric code for one-way sends that handle both marketing and transactional sends. Alphanumeric codes can't be generic and must be associated with the brand, enterprise, product, or service. These codes can only use alphanumeric characters and spaces. You can also use a local long code to send marketing and transactional sends.

          Restricted Content

          You’re responsible for complying with local rules and regulations. To ensure compliance, familiarize yourself with the legislation of the local market. Failure to comply can result in service suspension, cancellation, and potential fines. Switzerland generally forbids content related, but not limited to, adult and gambling products and services.

          Best Practices and Compliance References

          Consider using different alphanumeric codes for marketing and transactional messaging. Telecommunications in Switzerland are regulated by Federal Office of Communications and Federal Communications Commission.

           
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