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Unified Messaging
Guide for Sending SMS Messages to Switzerland

Guide for Sending SMS Messages to Switzerland

Review the guidelines and restrictions for sending SMS messages to recipients in Switzerland. This information is for general informational purposes only. This information doesn't, and isn't intended to, constitute legal advice. Consult your own independent legal counsel for guidance on use cases and applicable legal and industry requirements.

Overview
ISO 3166 Country Code CH
International Dialing Code 41
Major Carriers
  • Swisscom
  • Sunrise
  • Salt Switzerland
Alphanumeric Code Support Yes
Unicode Support Yes
Maximum Message Link 160
Concatenation Support Yes
Shortened URL Yes
Long URLs in Message Yes
Supported Codes
  Short Code International Long Code Local Long Code Alphanumeric Code
Supported No No Yes Yes
Two-way Support -- -- Yes No
Provisioning Time -- -- 3 weeks 1 week
Comments -- -- Requires preregistration --

SMS Code Provisioning Guidelines

Use a Switzerland alphanumeric code for one-way sends that handle both marketing and transactional sends. Alphanumeric codes can't be generic and must be associated with the brand, enterprise, product, or service. These codes can only use alphanumeric characters and spaces. You can also use a local long code to send marketing and transactional sends.

Restricted Content

You’re responsible for complying with local rules and regulations. To ensure compliance, familiarize yourself with the legislation of the local market. Failure to comply can result in service suspension, cancellation, and potential fines. Switzerland generally forbids content related, but not limited to, adult and gambling products and services.

Best Practices and Compliance References

Consider using different alphanumeric codes for marketing and transactional messaging. Telecommunications in Switzerland are regulated by Federal Office of Communications and Federal Communications Commission.

 
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