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          Message Content and Keyword Insight Sample Queries

          Message Content and Keyword Insight Sample Queries

          Use these queries to better understand the messages and keywords that your customers send through the WhatsApp channel. For example, you can identify the keywords that occur most frequently, or the keywords that most often result in transfers.

          Available in: Lightning Experience

          Available in:

          • Enterprise and Unlimited Editions for Service Cloud
          • Growth or Advanced Editions Marketing Cloud Next
          • Pro+, Corporate+, and Enterprise+ Editions for Marketing Cloud Engagement

          Transfer Prompt

          This query groups information by the keyword or message phrase sent before transfer. Information returned includes the transfer count, keyword or message phrase, journey name, and associated channel or number. You can filter using a specified time period.

          SELECT
              ssot__MessageText__c AS keyword
              
          FROM 
              ssot__MessageEngagement__dlm
              
          WHERE
              ssot__EngagementChannelActionId__c = 'ROUTE' AND
              ssot__EngagementNotesTxt__c IN ('SERVICE_CLOUD','DIGITAL_MARKETING') AND
              ssot__EngagementDateTm__c BETWEEN from_iso8601_timestamp('START_DATE') AND 
              from_iso8601_timestamp('END_DATE')
              
          GROUP BY 
              ssot__MessageText__c

          Transfer Prompt by Frequency

          This query groups information by the keyword or message phrase sent before transfer. The results appear in order of the number of times that the keyword or phrase occurred. Information returned includes the transfer count, keyword or message phrase, journey name, and associated channel or number. You can filter using a specified time period.

          SELECT 
              ssot__MessageText__c as keyword,
              count(*) as count
              
          FROM 
              ssot__MessageEngagement__dlm
              
          WHERE ssot__EngagementChannelActionId__c = 'TRANSFER' AND 
              ssot__EngagementNotesTxt__c IN ('SERVICE_CLOUD', 'DIGITAL_MARKETING') AND
              ssot__EngagementDateTm__c BETWEEN from_iso8601_timestamp('START_DATE') AND 
              from_iso8601_timestamp('END_DATE')
              
          GROUP BY 
              ssot__MessageText__c

          Transfer Prompt by Journey and Activity

          This query groups information by journey or activity. Information returned includes the transfer count, keyword or message phrase, journey name, and associated channel or number. You can filter using a specified time period.

          SELECT 
              ssot__MessageText__c as keyword,
              count(*) as count
              
          FROM
              ssot__MessageEngagement__dlm
              
          WHERE 
              ssot__EngagementChannelActionId__c = 'TRANSFER' AND
              ssot__EngagementNotesTxt__c IN ('SERVICE_CLOUD', 'DIGITAL_MARKETING') AND
              ssot__EngagementDateTm__c BETWEEN from_iso8601_timestamp('START_DATE') AND 
              from_iso8601_timestamp('END_DATE')
              
          GROUP BY 
              ssot__MessageText__c

          All Transfer Prompts

          This query orders the results by the number of times that the keyword or phrase has occurred. The information returned includes the keyword or message phrase, journey name, associated channel or number, and event timestamp. You can filter using a specified time period.

          SELECT
              ssot__MessageText__c as keyword,
              ssot__EngagementDateTm__c,
              ssot__Id__c
              
          FROM 
              ssot__MessageEngagement__dlm
              
          WHERE 
              ssot__EngagementChannelActionId__c = 'TRANSFER' AND 
              ssot__EngagementNotesTxt__c IN ('SERVICE_CLOUD', 'DIGITAL_MARKETING') AND
              ssot__EngagementDateTm__c BETWEEN from_iso8601_timestamp('START_DATE') AND 
              from_iso8601_timestamp('END_DATE')

          All Opt-In, Opt-Out, and Help Requests

          This query orders the results by the number of times that the keyword or phrase has occurred. The information returned includes the keyword, journey name, associated channel or number, and event timestamp. You can filter using a specified time period.

          SELECT 
              ssot__EngagementChannelActionId__c AS eventType,
              COUNT(*) AS totalRequest
              
          FROM 
              ssot__MessageEngagement__dlm
              
          WHERE 
              ssot__EngagementChannelActionId__c IN ('SUBSCRIBE', 'HELP', 'UNSUBSCRIBE') AND
              ssot__EngagementDateTm__c BETWEEN from_iso8601_timestamp('START_DATE') AND 
              from_iso8601_timestamp('END_DATE')
              
          GROUP BY 
              ssot__EngagementChannelActionId__c
           
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