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Unified Messaging
Unified Messaging Consent

Unified Messaging Consent

To send messages to your subscribers, you must have their explicit consent. You can’t transfer consent from one Unified Messaging number or channel to another. You can set different required consent levels for each application within a Unified Messaging number or channel. For example, in a unified SMS channel used for both service and marketing, change the consent requirements of your marketing interactions to require an explicit opt-in or double opt-in. You can manage how subscribers provide or withdraw that consent within Unified Messaging.

Required Editions

Available in: Lightning Experience
Unfied Messaging for Email and SMS is available in: Salesforce Enterprise and Unlimited Editions for Service Cloud AND Enterprise and Unlimited Editions with Marketing Cloud Next Growth and Advanced Editions
Unified Messaging for WhatsApp is available in: Enterprise and Unlimited Editions for Marketing Cloud Engagement Growth and Advanced Editions
Not supported in Government Cloud Plus

Unified Messaging uses communication subscriptions to manage consent. Each SMS code or WhatsApp channel number is mapped to one or more communication subscriptions. If a recipient opts in to a Unified Messaging channel, they opt in to all of the communication subscriptions mapped to that Unified Messaging channel. If a recipient opts out of a channel, they opt out of all communication subscriptions mapped to that channel. See Understanding Consent Concepts in Marketing Cloud Next and Considerations for Managing Consent Data

 
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