Prepare for Unified WhatsApp Messaging

Before setting up a WhatsApp channel in Unified Messaging, get to know how it works. Compare Unified Messaging channels side by side with Marketing Cloud Engagement and Service Cloud Digital Engagement, and learn about number reuse and conversation transitions that can occur within a WhatsApp Unified Messaging channel.

• Unified WhatsApp Functionality
  Explore the functionality of Unified WhatsApp, and compare it with WhatsApp channels in Service Cloud Digital Engagement and Marketing Cloud Engagement.
• Number Migration in Unified WhatsApp Messaging
  If you don’t plan to create a new WhatsApp Business Account or number for Unified WhatsApp, you can migrate an existing one. We accept WABA or number migration from another business service provider, Marketing Cloud Engagement, or Service Cloud. Review these considerations about reusing or migrating phone numbers.
• How Conversation Transitions Work in WhatsApp Unified Messaging
  With Unified Messaging, a marketing interaction and a service interaction can occur in the same WhatsApp conversation between a customer and your business.
• Considerations for WhatsApp Unified Messaging
  Review these important considerations before setting up WhatsApp Unified Messaging.