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            Considerations for WhatsApp Unified Messaging

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            Considerations for WhatsApp Unified Messaging

            Review these important considerations before setting up WhatsApp Unified Messaging.

            Available in: Salesforce Enterprise and Unlimited Editions for Service Cloud AND Enterprise and Unlimited Editions for with Marketing Cloud Next Growth and Advanced Editions
            Enterprise and Unlimited Editions for Marketing Cloud Engagement Growth and Advanced Editions

            Not supported in Government Cloud Plus

            • WhatsApp Unified Messaging is not supported in Government Cloud Plus.
            • Meta doesn’t support business-to-business messaging.
            • We don’t support associating a single WABA with more than one Salesforce org. For optimal performance, don’t reuse a WABA across multiple Salesforce orgs. A sandbox and a production org are considered two separate orgs.
            • Due to Meta’s rules and regulations, some messages that you send might not be delivered to your customers. For example, a message isn’t delivered if the customer blocked your phone number, hasn’t been online for 30 days, or is in a restricted or sanctioned country. In certain situations, Meta doesn’t disclose the reason for non-delivery due to privacy and policy reasons. For more information and potential workarounds, see WhatsApp Cloud API Support.
            • Salesforce ensures system integrity by moving messages that cannot be processed after maximum retry attempts to a secure Dead Letter Queue (DLQ) for manual intervention and root-cause analysis. To maintain conversational relevance and performance, any message exceeding a 24-hour processing window will be automatically expired and purged from the queue.
             
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