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Enablement Measures Examples
Find inspiration for creating Enablement measures that track job-related activity for your Enablement program outcomes and milestones. For some examples, a Salesforce admin must set up other features or create custom objects, fields, or picklists. Some examples offer There can be multiple ways to track the same behavior or goal, so you can consider multiple options. To further refine the specific activity that a measure tracks, combine field filters from multiple examples
Customer Service Examples
| What You’re Measuring | Object | Who, When, How | Field Filters | Required User Action |
|---|---|---|---|---|
| Number of resolved cases. | Case |
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Field Filter: Status Equals Closed | The user listed in the Created By field must create a case and set the Status field to Closed. The user is credited for meeting this goal on the date and time recorded in the Date/Time Closed field. |
Einstein Conversation Insights (ECI) Examples
| What You’re Measuring | Object | Who, When, How | Field Filters | Required User Action |
|---|---|---|---|---|
Number of customer calls with keywords mentioned. This measure requires a Salesforce admin to set up ECI Call Insights and to create custom call insights for any keywords you want to follow. For example, add key phrases from your company call scripts or sales playbooks, or the names of products that you want sales reps to drive sales for. |
Unified Voice Call |
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The call owner must say the keywords identified in the ECI call insight the total number of times that you specified in the field filter. Both calls that the call owner creates and calls that the call owner participates in qualify for this measure. The call owner is credited for meeting this goal on the date and time recorded in the Activity Date and Time field. |
Opportunity Examples
| What you’re measuring | Object | Who, When, How | Field Filters | Required User Action |
|---|---|---|---|---|
Number of deals in pipeline This measure requires Salesforce admins to set up and customize opportunity contact roles. |
Opportunity |
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Field Filters:
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The opportunity owner or the user listed in the Created By field must set the Stage field to one of the values that you specified in the field filter. The user is credited for meeting this goal on the created date, due date, or the date field that represents when an opportunity is considered in the pipeline. If counting the number of deals for a specific product line, the user must also set the Opportunity Product Name field to the value that you specified in the field filter. |
| Number of deals qualified for a target persona. | Opportunity |
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The opportunity owner must set the Stage field to Qualification and the Role field to the value that you indicated in the field filter. The user is credited for meeting this goal on the date they provide in the Close Date field. |
| Number of deals that meet a minimum deal size. | Opportunity |
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The opportunity owner must set the Stage field to Closed Won and the Amount field must meet the minimum requirement that you set in the field filter. The user is credited for meeting this goal on the date they provide in the Close Date field. |
| Number of deals won for a specific product. | Opportunity |
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The opportunity owner must set the Stage field to Closed Won and the Opportunity Product Name field to the product name you set in the field filters. The user is credited for meeting this goal on the date they provide in the Close Date field. |
Number of deals won using a company playbook. This measure requires Salesforce admins to add a customization to track whether your company playbook was used to win a deal. For example, Salesforce admins can add the custom field Playbook Used. |
Opportunity |
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The opportunity owner must set the Stage field to Closed Won and the Playbook Used field to Yes (or your equivalent customization). The user is credited for meeting this goal on the close date. |
Number of deals won with more than two products. This measure requires Salesforce admins to add a customization to track the number of products that are included on a deal. For example, Salesforce admins can add the custom field Product Count. |
Opportunity |
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The opportunity owner must set the Stage field to Closed Won and the Playbook Used field to Yes (or your equivalent customization). The user is credited for meeting this goal on the close date. |
| Total amount of revenue in pipeline. | Opportunity |
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Field Filters:
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The opportunity owner or user listed in the Created By field must set the Stage field to one of the values that you specified in the field filter. The user is credited for adding the monetary amount in the Amount field to their pipeline on the created date, due date, or the date field that represents when an opportunity is considered in the pipeline. If counting the number of deals for a specific product line, the user must also set the Opportunity Product Name field to the value that you specified in the field filter. |
Total amount of upsells generated. This measure requires your Salesforce admin to add a customization to track deal expansions. For example, Salesforce admins can create the custom picklist value Expansion for the Type field. |
Opportunity |
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The user opportunity owner must set the Stage field to Closed Won, and the Type field to either Existing Business or Expansion. The user gets credit for meeting this goal on the close date. |
Task and Event Examples
| What you’re measuring | Object | Who, When, How | Field Filters | Required User Action |
|---|---|---|---|---|
Number of discovery calls booked. This measure requires Salesforce admins to add a customization for tracking the status of discovery calls. For example, on Task or Event, Salesforce admins can add the custom picklist value Discovery Call to the Type field, set the Field-Level Security for Type to Edit Access, and add Type to the object page layout. |
Task |
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The user listed in the Created By or Assigned To field must complete a task in which the Type field is set to Discovery Call (or your equivalent customization). The user is credited for meeting this goal on the created date or due date. |
| Event |
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Type Equals Discovery Call (or your equivalent customization) | The user listed in the Created By or Assigned To field must conduct an event in which the Type field is set to Discovery Call (or your equivalent customization). The user is credited for meeting this goal on the created date. | |
Number of meetings with a target customer persona. This measure requires Salesforce admins to add a customization to track the target persona who participated in the meeting. It also requires Salesforce admins to set the Field-Level Security for the Type to field to Edit Access, and add Type to the object page layout. |
Event |
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The user listed in the Created By or Assigned To field must conduct an event in which they set the Type field to Meeting and provides a value for the field used to track the participating persona. The user is credited for meeting this goal by the event end date. |
Number of completed demos. This measure requires Salesforce admins to add a customization for tracking demos. For example, on Task or Event, Salesforce admins can add the custom picklist value Demo to the Type field, set the Field-Level Security for Type to Edit Access, and add Type to the object page layout. |
Task |
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Field Filter: Type Equals Demo (or your equivalent customization) | The user listed in the Created By or Assigned To field must set the Type field to Demo (or your equivalent customization). The user is credited for meeting this goal on the created date or due date. |
| Event |
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Field Filter: Type Equals Demo (or your equivalent customization) | The user listed in the Created By or Assigned To field must conduct an event in which the Type field is set to Demo (or your equivalent customization). The user is credited for meeting this goal on the created date. |

