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如何計算行銷活動的投資報酬率(ROI)?
「行銷活動投資報酬率(ROI)分析報告」位於「行銷活動報告」資料夾中的「報告」索引標籤上。其會依據投資報酬率(ROI)和平均成本計算您行銷活動的績效。
針對每個報告中的行銷活動:
- 投資報酬率 (ROI) 以百分比表示,計算方式為淨收入 (在行銷活動中嬴得客戶機會總額 - 實際成本) 除以「實際成本」。
- 「行銷活動中嬴得客戶機會總額」是所有已結束或贏得機會的計算金額,且其行銷活動為機會上的「主要行銷活動來源」。

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