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Learn About Agentforce Prospecting
Get more from outbound selling with Agentforce Prospecting. The agent researches your target accounts, finds likely buyers, and recommends prospects so reps can spend less time hunting for data and more time starting high-quality conversations.
What Is Agentforce Prospecting?
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Set Up Agentforce Prospecting
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Work with your Agent |
Why Teams Use It
Agentforce Prospecting helps teams scale outbound prospecting without adding more manual work. Instead of switching between disconnected tools and doing repetitive research, sellers can review agent recommendations that are based on your CRM context and prospecting criteria.
- Scale outreach capacity without productivity gains.
- Reduce manual account and contact research time.
- Bring prospecting workflows into Salesforce.
When It’s a Good Fit
Agentforce Prospecting is a strong fit when outbound prospecting is an important part of your pipeline generation. It’s especially useful for teams that need consistent account qualification and prospect discovery across regions, segments, or industries.
If your motion is primarily inbound or product-led only, the relative impact can be lower.
What Data the Agent Uses
Agentforce Prospecting combines signals from your Salesforce data and connected sources to qualify accounts and identify prospects. Depending on your setup, the agent can use:
- Account and contact data from Salesforce CRM.
- Past emails and meetings synced through Einstein Activity Capture.
- Call insights and transcripts from Einstein Conversation Insights.
- Third-party data, such as ZoomInfo, when connected.
For the best results, make sure to populate your key account fields and authenticate your connected data sources.
