Complex Visit Frequencies and Windows for Consumer Goods Reps
Suppose you’re a retail sales manager using Consumer Goods to support brick-and-mortar
store accounts and seasonal retail pop-up stores. It can be a challenge to balance routes to
maintain customer satisfaction and meet visit targets. And you want to avoid burning out your
reps. Use this checklist to assemble your data and criteria before you generate routes in
Salesforce Maps Advanced.
Note Salesforce Maps Advanced schedules reps for in-person visits only.
Pre-Implementation Checklist
Requirement
Scenario Details
Calendar object
The object that represents rep visits. In this scenario, rep visits are
represented by visit records in Consumer Goods, so you add a lookup relationship to
the visit object in Routes & Schedule in Setup.
Routable object for location data
The object containing the locations of your retail accounts. In this scenario, you use
the Retail Store object, with location information in that object.
With location data you
can generate the most efficient routes for your reps.
Visit frequency and visit windows
In this scenario, the Retail Stores object contains formula fields for minimum and
maximum days between visits derived from quarterly visit requirements. The Retail Stores
object looks up to visit windows that contain standard business hours and temporary visit
windows for seasonal businesses.
Visit object
The object containing data about whether your reps have completed a visit. In
this scenario, your visit object is the Visit object in Consumer Goods.
Assigned accounts
Accounts are assigned to reps through a user lookup field on the routable object. In
this scenario, the account owner is responsible for visiting stores. When you generate
routes, the optimization process adds stops to your reps’ schedules for the accounts that
they own.
Visit timeframe
You’re generating routes for the fourth quarter of the calendar year, so your start
date is October 1 and the end date is December 31.
Maximum shift length and other settings
Your field reps have a maximum shift of 7 hours.
Example for Determining Days Between Visits
Your customers expect three visits every quarter.
Determine
By Using this Method
Maximum days
Calculate the number of days in the quarter.
90 days / 3 months = 30 days maximum
between visits
Minimum days
Decide on a number of days between visits that’s less than 30 so that optimizations
can adjust visit schedules and increase the likelihood of achieving full coverage.
Customers Who Require Special Visit Schedules
When visit requirements for customers vary, you can route reps through the same neighborhoods
multiple times. To help your reps avoid repeat trips through the same neighborhoods on different
days, cluster visits geographically. To do so, determine a common denominator for the minimum
days between visits such as 7, 14, 21, or 28.
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