Synchronize User Data from Microsoft Entra ID to Salesforce
Synchronize employee information from directory providers, such as Azure AD, with
Salesforce to keep employee records up to date. Automatically create, update, or deactivate
Salesforce users when employees join, change roles, or leave.
Required Editions
Available in: Lightning Experience
Available in: Unlimited and Enterprise editions with Agentforce IT
Service.
Example:
Example
Anaya, an IT administrator at Pinnacle Financial Group, manages user access for
service teams in Salesforce. The company uses Microsoft Entra ID as the source of truth for
employee lifecycle events.
Northern Trail Outfitters enables scheduled user synchronization from Microsoft Entra ID to
Salesforce for customer community plus (CCP) and unified employee license (UEL) users. The
sync job runs every 2 hours and doesn't require flow connectors or additional connector
licensing.
During a weekly org update, these changes occur in Microsoft Entra ID:
New hires added to the Support Operations group
Role changes for several existing analysts
Departed employees removed from the directory
After the next scheduled run, Salesforce applies the same lifecycle updates:
Creates corresponding Salesforce users for new Microsoft Entra ID users, including
CCP/UEL setup
Updates existing Salesforce users when Microsoft Entra ID attributes change
Deactivates or removes user access based on Microsoft Entra ID deletion events, while
preserving historical record ownership references for past incidents and transactions
By using scheduled synchronization, field mapping, and consolidated admin reporting,
Pinnacle Financial Group keeps user access accurate without manual provisioning and
maintains data persistence for historical records.
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