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Define Your Trust Cards Strategy as a Retail Store Manager
Digital Trust Cards illustrate the important steps you take to safely reopen your business. Add a trust card to your website to give your customers peace of mind in these uncertain times. Before you publish your trust card, take the time to identify stakeholders, study government guidelines, and craft your message.
Required Editions
| Available in: Lightning Experience |
| Available in: Enterprise, Unlimited, and Performance Editions |
| User Permissions Needed | |
|---|---|
| To view locations; create, read, edit, and delete trust measures; and preview your location’s trust card: | Trust Card Manager permission set |
Identify Your Stakeholders
Who can help develop a plan to keep teams and customers safe as your business reopens? Make a list of decision-makers. Work with your internal teams to promote accountability and support each other in keeping trust cards aligned with COVID guidance. Designate at least one person to routinely update your business’ trust cards as the national and local guidance for COVID safety evolves.
Study Your Government’s Guidance, and Choose the Measures You’ll Follow
Read the guidance from your local and federal government. Identify safety directives for reopening your business during COVID. COVID guidelines can change frequently, so remember to update your trust cards when they do.
Samantha and Jack study national COVID guidance on how retail stores can reopen safely, and they review their local Anywhere, CA county guidelines for keeping customers safe. They work with Rita to align their corporate guidelines about inclusion and social responsibility during COVID.
There are many more steps the team takes behind the scenes to ensure employee and building safety. Samantha and Jack identify four customer-facing measures to display on their trust card for the Anywhere, CA location:
- Mask Enforcement: Employees and customers are required to wear a mask in the store. Masks are available upon arrival.
- Reduced Capacity: Reduced in-store capacity and mobile app for curbside pickup, returns, and contactless purchases.
- Deep Cleaning: Routine disinfecting of merchandise and common surfaces. No fitting rooms, nightly deep cleaning, and hand-sanitizer stations.
- Social Distancing: Floor markers to maintain social distance, one-way aisles, partitions, and separate entrances and exits.
Write Your Trust Measures
Write a title and description for each trust measure you take to enforce customer safety during COVID. Grab the audience’s attention by making your descriptions clear and concise. To stay within the character limits, focus on actions, not fluffy adjectives. The title can be up to 40 characters, and the description can be up to 255 characters.
Samantha and Jack don't allow customers into the store without wearing a mask. Employees must also always wear a mask. Their trust measure title and description are direct. They work with their developer resources to upload their own branded fonts:
Design Your Trust Measure Icons
Design an icon to illustrate each trust measure. Icons help attract the eye of your audience. Icons demonstrate your brand's alignment with COVID safety.
The Customer 360 Clothing & Co brand loves simple lines and bright neon colors. Samantha and Jack work with their brand designer to draw a logo for each of their trust measures. The Mask Enforcement icon is a face wearing a mask:
The resulting trust card, with all trust measures written and designed, looks like this:
