Set up Marketing Cloud Engagement to Send Text Messages to Vaccine Eligibility Recipients

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Set up Marketing Cloud Engagement to Send Text Messages to Vaccine Eligibility Recipients

Prepare and send text messages to Vaccine Eligibility recipients using Mobile Studio in Marketing Cloud Engagement.

Available in: Enterprise and Unlimited editions.

Keep these things in mind when you write text messages:

Stay under the 160-character limit imposed by most carriers.
Include a call to action with both a URL and a phone number to accommodate recipients who don’t have a smartphone.
Use a link shortener to save space.
Include the STOP response, so recipients can opt out of your messages.

From Engagement Setup, go to Mobile Studio | Mobile Connect.
Click the Administration tab.
Select the short code that corresponds to your account.
In Create Keyword, enter your preferred keyword.
This keyword is what users enter to opt in to receive messages. Make it complex enough so that no one, human or bot, accidentally uses it and creates a subscription.
Click Create.
Use the Marketing Cloud Engagement API to create an SMS send definition using your shortcode and keyword. For details, see Create an SMS Send Definition.
Create a request using the AsyncSendSms Apex class. (It’s part of the Vaccine Eligibility Form and Updates package.)
1. Enter the SMS definition key as the value of the DEFINITION_KEY variable.
2. If you support multiple languages, add logic that sends text messages based on the language the recipient selected for the form. This requires translating the messages first
3. Uncomment the call to queueSmsSend() in the AsyncPostRegProcessor Apex class. (It’s part of the Vaccine Eligibility Form and Updates package.)
4. The AsyncPostRegProcessor Apex class contains a function called isLeadEligible. This is where you can set custom logic for eligibility in order to determine which recipients receive the message.

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