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Analyze Application Data with the IPEDS Tableau Accelerator
Bring application insights into one place and discover trends in your admissions cycle by using the Integrated Postsecondary Education Data System (IPEDS) Tableau Accelerator.
- Learn About the IPEDS Tableau Accelerator
The IPEDS Tableau Accelerator with Salesforce allows you to compare acceptance rates, yield rates, enrollment, and awards/degrees between institutions. - Understand the Data Model Requirements
Learn about the IPEDS data sources and structure so that you can put IPEDS to work effectively at your institution. - Connect Salesforce to Tableau
After you have a Tableau account, connect it to Education Data Architecture (EDA) to start with our ready-made dashboards. - Explore the Dashboards
The IPEDS Tableau Accelerator includes eight dashboards. - Best Practices for Using and Maintaining Your Dashboards
Get the most out of your data analyses by adhering to proven strategies.
Learn About the IPEDS Tableau Accelerator
The IPEDS Tableau Accelerator with Salesforce allows you to compare acceptance rates, yield rates, enrollment, and awards/degrees between institutions.
It also allows you to compare acceptance rates, yield rates, enrollment, and completions between IPEDS and your institution’s Salesforce data.
Understand the Data Model Requirements
Learn about the IPEDS data sources and structure so that you can put IPEDS to work effectively at your institution.
The following IPEDS data sources have been built with Tableau Prep Builder and are embedded in the Accelerator:
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Admissions (ADM) for 2018, 2019, and 2020
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12-Month Enrollment (EFFY) for 2018, 2019, and 2020
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Completions (C) for 2018, 2019, and 2020
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Institutional Characteristics (HD)
To add more years, beyond 2018, 2019, and 2020, to the data sources, you have two options:
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Wait for the new IPEDS Tableau Accelerator to be published on the Tableau Exchange.
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Manually update the data sources:
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Download the flow from Tableau Exchange.
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Download the files from IPEDS.
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Open the flow in Tableau Prep Builder.
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Rebuild the data sources with the new IPEDS files.
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The workbook also shows data from these Salesforce objects for the four dashboards that start with IPEDS + SF:
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Account with Academic Program and Educational Institution record types
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Address
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Application
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Contact
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Education History
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Term
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User
In addition, the model also uses geomarket codes from the College Board.
In general, the dashboards use a generic data model that can easily fit the needs of most institutions. Here’s how the data needs to be modeled and structured in your org.
Application and User
To filter data in the dashboard by staff member or manager, you have User records structured using this parent-child relationship.
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User
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User
Application records specify an Owner (OwnerId) field that points to an employee at your institution. In addition, each User record specifies another employee in the Manager (ManagerId) field.
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Let’s look at how this model works for a recruiter named Cali Nguyen.
- Application Record
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Application Name Applicant Applying To Owner APP-0123 Marla Gianni B.S. Computer Science Cali Nguyen - User Record
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Name Title Manager Cali Nguyen Admissions Recruiter Dimitri Trapalis Dimitri Trapalis Admissions Director --
Application and Account (for Academic Programs)
To filter data in the dashboard by program, you have Account records structured using this parent-child relationship.
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Institution (record type is Educational Institution)
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Department (record type is University Department)
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Program (record type is Academic Program)
The program Account record is specified in the Applying To field on the Application record.
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Let’s look at how this model works for a student named Marla Gianni.
- Application Record
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Application Name Applicant Applying To Application Status APP-0123 Marla Gianni B.S. Computer Science Incomplete - Account Records
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Account Name Account Record Type Parent Account B.S. Computer Science Academic Program Department of Computer Science Department of Computer Science University Department Connected University Connected University Educational Institution --
Education History and Account (for Educational Institutions)
To filter data in the dashboard by High School District or High School, you have Account records structured using this parent-child relationship.
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District (record type is Educational Institution)
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High School (record type is Educational Institution)
The high school's Account is specified in the Educational Institution Account (hed__Account__c) field of the Contact's related Education History record.
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If you’re not using Accounts to identify school districts, you can still filter for high schools. Also, keep in mind that there's no qualifying logic to determine if the Account is for a high school. Therefore, college-related data can show up in the High School filter.
Let’s look at how this model works for a student named Marla Gianni.
- Education History Record
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Education History Name Contact Educational Institution Account EH-1234 Marla Gianni Trailhead Academy High School - Account Records
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Account Name Account Record Type Parent Account Trailhead Academy High School Educational Institution Village East School District Village East School District Educational Institution --
Connect Salesforce to Tableau
After you have a Tableau account, connect it to Education Data Architecture (EDA) to start with our ready-made dashboards.
If you're new to Tableau, purchase at least one Creator license to get started. You can also start a free 14-day trial.
Connect using either Tableau Online or Tableau Desktop.
Use Tableau Online
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Go to Tableau Online and log in.
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On the home page, click Accelerator Dashboards. If you don’t land on the home page, click Home, and then click See All.
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On the Starters page, set your Data Sources filter to Salesforce.
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Click IPEDS Tableau Accelerator.
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Click Sign in to Salesforce and log in.
Use Tableau Desktop
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Download the IPEDS Tableau Accelerator from Tableau Exchange.
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Open Tableau Desktop.
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From the Tableau Desktop home page, click Open a Workbook.
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In the Data menu, select each data source that you want to use, and then select Edit Data Source.
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Log in and select Allow to give access to your data.
Explore the Dashboards
The IPEDS Tableau Accelerator includes eight dashboards.
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Complete: Accepted Offer, Admit, Admit with Conditions, Declined Offer, Deferred Offer, Deny
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In Progress: In Review, Incomplete, Received, Submitted, Waitlist
To change these buckets, edit the Application Status (group) in the workbook.
Acceptance Rate | IPEDS — Institution Comparison
Compare two sets of institution acceptance rates. To view this dashboard, select the IPEDS Acceptance Rate tab.
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Hover over the icon to learn more about this dashboard and how you can use the reporting data (1).
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Filter the Set 1 data by Institution Name, School Year, OPE ID, State, Institution Level, Institution Sector, Institution Size, Title IV Eligibility, HBCU, Tribal College, and Highest Credential Level (2).
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Use the Rates and Total dropdown lists to filter the Set 1 Acceptance Rates report by rates, counts, and totals by gender. Hover over values for more information (3).
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Filter the Set 2 data by Institution Name, School Year, OPE ID, State, Institution Level, Institution Sector, Institution Size, Title IV Eligibility, HBCU, Tribal College, and Highest Credential Level (4).
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Use the Total dropdown list to filter the Set 2 Acceptance Rates report by gender. Hover over values for more information (5).
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View the Set 1 Acceptance Rates graphically (6).
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View the Set 2 Acceptance Rates graphically (7).
Yield rates | IPEDS — Institution Comparison
Compare two sets of institution yield rates. To view this dashboard, select the IPEDS Yield Rate tab.
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Hover over the icon to learn more about this dashboard and how you can use the reporting data (1).
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Filter the Set 1 data by Institution Name, School Year, OPE ID, State, Institution Level, Institution Sector, Institution Size, Title IV Eligibility, HBCU, Tribal College, and Highest Credential Level (2).
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Use the Rates and Total dropdown lists to filter for admissions or enrollment rates and totals by gender. Hover over values for more information (3).
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Filter the Set 2 data by Institution Name, School Year, OPE ID, State, Institutional Level, Institution Sector, Institution Size, Title IV Eligibility, HBCU, Tribal College, and Highest Credential Level (4).
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Use the Rates and Total dropdown lists to filter for admissions or enrollment rates and totals by gender. Hover over values for more information (5).
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View the Set 1 Yield Rates graphically (6).
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View the Set 2 Yield Rates graphically (7).
Enrollment | IPEDS — Institution Comparison
Compare two sets of institution 12-Month enrollments. To view this dashboard, select the IPEDS Enrollment tab.
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Hover over the icon to learn more about this dashboard and how you can use the reporting data (1).
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Filter the Set 1 data by Institution Name, School Year, OPE ID, State, Institution Level, Institution Sector, Institution Size, Title IV Eligibility, HBCU, Tribal College, and Highest Credential Level (2).
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Use the Grand total dropdown list to filter the Set 1: 12-Month Enrollment report by genders, races, and ethnicities. Hover over values for more information (3).
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Filter the Set 2 data by Institution Name, School Year, OPE ID, State, Institution Level, Institution Sector, Institution Size, Title IV Eligibility, HBCU, Tribal College, and Highest Credential Level (4).
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Use the Grand total dropdown list to filter the Set 2: 12-Month Enrollment report by genders, races and ethnicities. Hover over values for more information (5).
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View the Set 1: 12-Month Enrollment report graphically and use the Grand total menu to filter the report by genders, races, and ethnicities. (6).
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View the Set 2: 12-Month Enrollment report graphically and use the Grand total menu to filter the report by genders, race, and ethnicities (7).
Awards/Degrees | IPEDS — Institution Comparison
Compare two sets of institution completions. To view this dashboard, select the IPEDS Completers tab.
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Hover over the icon to learn more about this dashboard and how you can use the reporting data (1).
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Filter the Set 1 data by Institution Name, School Year, OPE ID, State, Institution Level, Institution Sector, Institution Size, Title IV Eligibility, HBCU, Tribal College, and Highest Credential Level (2).
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Use the Grand total dropdown list to filter the Set 1: Awards/Degrees Conferred report by genders, races and ethnicities. Hover over values for more information (3).
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Filter the Set 2 data by Institution Name, School Year, OPE ID, State, Institution Level, Institution Sector, Institution Size, Title IV Eligibility, HBCU, Tribal College, and Highest Credential Level (4).
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Use the Grand total dropdown list to filter the Set 2: Awards/Degrees Conferred report by genders, races and ethnicities. Hover over values for more information (5).
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View the Set 1: 12-Month Enrollment report graphically and use the Grand total menu to filter the report by genders, races, and ethnicities (6).
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View the Set 2: 12-Month Enrollment report graphically, and use the Grand total menu to filter the report by genders, races, and ethnicities (7).
Acceptance Rates | IPEDS — Salesforce Comparison
Compare institution completions from IPEDS with yours in Salesforce. To view this dashboard, select the IPEDS + SF Acceptance Rate tab.
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Hover over the icon to learn more about this dashboard and how you can use the reporting data (1).
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Filter the Set 1 data by Institution Name, School Year, OPE ID, State, Institution Level, Institution Sector, Institution Size, Title IV Eligibility, HBCU, Tribal College, and Highest Credential Level (2).
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Use the Rates and Total dropdown lists to filter the Set 1: Acceptance Rates report by Admissions, Applicants, and gender. Hover over values for more information (3).
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Filter the Set 2 Salesforce data by Application Date, Institution Name, Term, Ethnicity, Race, Gender, and Military Service (4).
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Use the Rates dropdown list to filter the Salesforce: Acceptance Rates report by Admissions or Applicants. Hover over values for more information (5).
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View the Set 1: Acceptance Rates graphically (6).
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View the Set 2 Salesforce: Acceptance Rates graphically (7).
Yield Rates | IPEDS — Salesforce Comparison
Compare institution yield rates from IPEDS with your rates in Salesforce. To view this dashboard, select the IPEDS + SF Yield Rate tab.
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Hover over the icon to learn more about this dashboard and how you can use the reporting data (1).
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Filter the Set 1 data by Institution Name, School Year, OPE ID, State, Institution Level, Institution Sector, Institution Size, Title IV Eligibility, HBCU, Tribal College, and Highest Credential Level (2).
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Use the Rates and Total dropdown lists to filter the Set 1: Yield Rate report by Enrolled or Admissions rates, and gender. Hover over values for more information (3).
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Filter the Set 2 Salesforce data by Application Date, Institution Name, Term, Ethnicity, Race, Gender, and Military Service (4).
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Use the Rates dropdown list to filter the Salesforce: Yield Rates report by Enrolled and Admission rates. Hover over values for more information (5).
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View the Set 1: Yield Rates report graphically (6).
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View the Set 2 Salesforce: Yield Rates report graphically (7).
Enrollment | IPEDS — Salesforce Comparison
Compare institution 12-Month enrollments from IPEDS with your enrollment data in Salesforce. To view this dashboard, select the IPEDS + SF Enrollment tab.
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Hover over the icon to learn more about this dashboard and how you can use the reporting data (1).
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Filter the Set 1 data by Institution Name, School Year, OPE ID, State, Institution Level, Institution Sector, Institution Size, Title IV Eligibility, HBCU, Tribal College, and Highest Credential Level (2).
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Use the Grand total dropdown list to filter the Set 1: 12-Month Enrollment report by race, ethnicity, and gender. Hover over values for more information (3).
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Filter the Set 2 Salesforce data by Application Date, Institution Name, Term, Ethnicity, Race, Gender, and Military Service (4).
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View the Salesforce: 12-Month Enrollment report. Hover over values for more information (5).
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View the Set 1: 12-Month Enrollment report graphically, and use the Grand total dropdown list to filter the report by gender, race, and ethnicity (6).
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View the Set 2 Salesforce: 12-Month Enrollment report graphically (7).
Completers | IPEDS — Salesforce Comparison
Compare institution completions from IPEDS with yours in Salesforce. To view this dashboard, select the IPEDS + SF Completers tab.
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Hover over the icon to learn more about this dashboard and how you can use the reporting data (1).
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Filter the Set 1 data by Institution Name, School Year, OPE ID, State, Institution Level, Institution Sector, Institution Size, Title IV Eligibility, HBCU, Tribal College, and Highest Credential Level (2).
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Use the Grand Total dropdown list to filter the Set 1: Awards/Degrees Conferred report by race, ethnicity, and gender. Hover over values for more information (3).
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Filter the Set 2 Salesforce data by Graduation Year, Institution Name, Term, Ethnicity, Race, Gender, and Military Service (4).
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View the Salesforce: Awards/Degrees Conferred report. Hover over values for more information (5).
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View the Set 1: Awards/Degrees Conferred report graphically. Use the Grand total dropdown list to filter the report by race, ethnicity, and gender (6).
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View the Set 2 Salesforce: Awards/Degrees Conferred report graphically (7).
Best Practices for Using and Maintaining Your Dashboards
Get the most out of your data analyses by adhering to proven strategies.
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Keep your dashboards up to date with current data from your org. For more information, see Keep Data Fresh in Tableau Help.
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Customize dashboards with formatting to enhance analysis and presentation. You can also remove filters that aren't relevant and add your own. For more information, see Format Your Work in Tableau Help.
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Export Tableau data to various image file types for use in presentations or other communications.
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If you need help, log a support case with Tableau.
