Success for Your Nonprofit

Learn how one nonprofit uses Einstein for Nonprofits to identify first-time or high-potential donors.

To learn more about using Einstein for Nonprofits, we’d like to introduce you to Max Bristol, a fictitious admin at SF Scholars. SF Scholars is an imaginary nonprofit that promotes social and economic equity through educational enrichment and college readiness programs. While both Max and SF Scholars are fictional, we think you’ll relate to their challenges.

Max manages a large database with many constituents and plans campaigns and marketing events. He wants to increase the amount of donations for students at the nonprofit, but finds it challenging to identify constituents who are ready to donate, or make large donations. Max sometimes feels overwhelmed with the task of planning effective campaigns.

Max has heard about nonprofits using AI, including Einstein apps from Salesforce, to identify their most promising donors. But he doesn't know how to code or train a predictive analytics model to look for patterns in his organization's data. And there's no room in the SF Scholars budget to pay for that expertise. No problem! Einstein for Nonprofits has custom AI for admins like Max. He can choose to:

• Reach out to constituents who expressed their passion for this cause by converting them to first-time donors.

• Review insights at a glance to understand which supporters have repeatedly donated to the nonprofit and are committed to equity through education.

• Opt to plan his next campaign around constituents who have given the most.

By using Einstein for Nonprofits, Max now leverages predictive insights to ensure that campaigns and marketing dollars achieve fundraising targets. He just points. Clicks. And predicts!