Gift Commitment and Transaction Categories in Fundraising Intelligence in Nonprofit

In Fundraising Intelligence, categorizing gift transactions and donors is essential for effective fundraising analysis. Gift transactions and donors are classified into three categories based on their relationship to other records in the Nonprofit Cloud data model.

When the Gift Transaction is Associated to			Transaction Type Assigned
Gift Commitment	Opportunity	Campaign	—
Yes	Yes	No	Major Donor
Yes	No	No	Mass Market
Yes	Yes	Yes	Major Donor and Mass Market
Yes	No	Yes	Mass Market
No	No	Yes	Mass Market
No	No	No	Mass Market

The table summarizes how gift transactions are classified across the transaction categories.

This categorization is used to calculate key metrics presented in fundraising dashboards. It helps identify high-potential donors, tailor engagement strategies, and develop outreach efforts for mass market gifts.