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AI Relationship Research
Set Up Secondary Research Validation

Set Up Secondary Research Validation

Add secondary research data validation to a Contact or Lead configuration so that AI Relationship Research checks employer information and flags discrepancies on the AI Relationship Research graph.

Permission Required for
AI Relationship Research Admin Access and complete setup flows

You enable validation while you create or edit a configuration. For the full configuration flow, see Configure AI Relationship Research. For an overview of validation, see Secondary Research Data Validation for Leads and Contacts.

  1. From Setup, in the Quick Find box, enter AI Relationship Research, then select AI Relationship Research Setup.
  2. On the setup landing page, click New AI Relationship Research Configuration or edit an existing configuration.
  3. Select the configuration type AI Relationship Research Setup with Secondary Validation.
  4. Enter a configuration label, description, and then click Save and Continue.
  5. Select Lead or Contact as the research anchor object.
  6. Select data sources.
  7. Prioritize relationship types.
  8. Configure secondary research data validation.
    1. Click Set Up.
    2. Turn on Secondary Research Validation.
    3. Turn on Employer Verification.
    4. Click Save and Continue.
  9. Activate the configuration.

Each time research runs for a Contact or Lead record, AI Relationship Research validates the employer information. When the current employer doesn't match the discovered employer, a warning icon appears on the affected AI Relationship Research graph node.

 
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