Marketing Considerations

Marketing for Salesforce Foundations gives you access to tools that help you collect, track, and store consent data.

To use tools for tasks, such as consent data import, enable Consent Management and Individual Creation settings. Contact Salesforce Customer Support if you want to turn off these settings after they're enabled.

To create landing pages with forms in the Marketing app, you must enable Digital Experiences. As of Spring ’25, you can enable this setting on the Salesforce Foundations setup page. After you enable this setting, landing pages are hosted on an automatically generated Experience Cloud site called Marketing Landing Pages. If you create more Experience Cloud sites, some external site members you create can access images, files, and other content hosted on your CDN (Content Delivery Network). To secure content, convert external user access.

To monitor usage of marketing emails, see the Usage-based Entitlements section of the Company Information setup page.