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Create a Custom Preference Center
Improve your customer relationships by synchronizing the Salesforce core Individual object with the Marketing Cloud Engagement profile center and subscription center.
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The Individual object saves a user’s data privacy preferences and employs them when communicating with Leads, Contacts, and Person Accounts. With Preference Center in Marketing Cloud Engagement, you can synchronize custom attributes with custom fields on Core objects. This solution kit addresses the fact that there’s no direct way to map custom fields to the Individual object.
This solution kit helps you:
- Improve customer relationships.
- Synchronize Sales Cloud and Service Cloud Individual object implementation with the profile center and subscription center.
- Adhere to GDPR law.
- Keep your marketing campaign GDPR compliant.
- Maintain lead management in line with GDPR regulations.
Required Products
- Marketing Cloud Engagement (all editions)
- Salesforce Lightning Platform (Sales, Service, or B2B)
Implement This Solution
- Workflow
Learn how data flows through the configurations when you create a custom preference center. - Design Considerations
Keep these design considerations in mind when you create a custom preference center. - Configurations
Use these configurations to create a custom preference center.
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