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Loyalty Management
What Members Get Section in the Engagement Trail Promotion Template

What Members Get Section in the Engagement Trail Promotion Template

Select the rewards that loyalty program members earn when they complete all the milestone goals defined in the Engagement Trail promotion. Offer points, vouchers, and badges as promotion rewards to ‌members. Specify an expiration date for each reward.

Members Get Fixed Points

Here are a few sample business scenarios of the ways that you can offer a fixed number of points to members:

  • Eligible members get 100 non-qualifying points and 50 qualifying points.
    Example 1
  • Eligible members who are part of the Platinum tier get 100 points and eligible members of the Gold and Silver tier get 50 points.
    Example 2
  • Eligible members who are part of the Platinum tier get 150 bonus points and eligible members of the Gold tier get 75 reward points. The points expire on June 30, 2026.
    Example 3
  • Eligible members get 200 points, but can claim the reward only up to three times.
    Example 4

Members Get Points Based on a Multiplier

Here are a few sample business scenarios of the ways that you can offer members points based on a multiplier:

  • Eligible members get non-qualifying points equal to their transaction amount and qualifying points equal to double the transaction amount.
    Example 1
  • Eligible members who are part of the Platinum tier get non-qualifying points equal to three times the distance that they travel and Gold tier members get points equal to two times the distance that they travel.
    Example 2
  • Eligible members get points equal to 50 times the quantity that they purchase but the points expire on March 15, 2024.
    Example 3
  • Eligible members get points worth double the transaction amount but can claim the reward only one time.
    Example 4

You can use only the Transaction Journal fields and its related object fields as the value for the reward multiplier.

Members Get Vouchers

Here are a few sample business scenarios of the ways that you can offer members vouchers:

  • Eligible members get a discount voucher of 5% off.
    Example 1
  • Eligible members who are part of the Platinum tier get a free product and Gold tier members get a discount voucher worth US$25.
    Example 2
  • Eligible members get a free product voucher but the voucher expires on October 15, 2024.
    Example 3
  • Eligible members get a discount voucher of 5% but can get it only up to two times.
    Example 4

The voucher definitions must meet these requirements:

  • The voucher definitions are active between the start date and end date of the promotion.
  • The effective dates of the voucher definitions are on or before the promotion start date.
  • The expiration dates of the fixed date voucher definitions are on or after the end date of the promotion.

Members Get Badges

Here are a few sample business scenarios of the ways that you can offer badges to members:

  • Eligible members get the Pizza Lover badge.
    Example 1
  • Eligible members who are part of the Platinum tier get the Pizza Champ badge and Gold tier members get the Pizza Lover badge.
    Example 2
  • Eligible members get the Top Shopper badge but the badge expires on September 15, 2024.
    Example 3
  • Eligible members get the Social Star badge but can get the badge only up to three times.
    Example 4

The dates for the badges that you select must meet these requirements:

  • The badges are active between the start date and end date of the promotion.
  • The start dates of the badges are on or before the promotion start date.
  • The validity end dates of fixed date badges are on or after the end date of the promotion.
 
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