Enrollment Behavior for Predictive AI Model Promotions

When a member enrolls in a personalized promotion that uses the Predictive AI Model, Loyalty Management handles the enrollment as follows.

• When a member enrolls, the predicted values from the output data model object (DMO) for the member and the promotion are copied to the personalized target fields on the Promotion Party Usage record. Based on the Scoring Framework template configuration, only Personalized Hard Target is populated or Personalized Easy Target, Personalized Moderate Target, and Personalized Hard Target are populated.
• If no personalization record exists for the member and promotion, enrollment fails.
• If more than one prediction record matches the member and promotion, Salesforce uses the most recently created predictions.
• After a member enrolls in a promotion, the member's target values are locked. Rerunning the Scoring Framework template configuration later doesn't update an already-enrolled member's targets.