Design Promotions for Loyalty Management

Run two types of promotions by using Global Promotions Management with Loyalty Management: promotions within loyalty programs and promotions for your entire customer base outside the programs. Marketing managers use the Promotion Console app to design both these promotion types and perform day-to-day operational tasks. Loyalty program managers and marketing managers can also build loyalty-specific promotions from the Loyalty Management app.

• Map Loyalty Promotion Requirements to Global Promotions Management Features
  In addition to standard capabilities, Global Promotions Management supports specific requirements for loyalty programs. Use this mapping to identify the features that help you meet your loyalty program business requirements.
• Reward Catalog in Loyalty Management
  Marketing managers can track loyalty promotion limits by using auto-generated engagement attributes.
• Quick Promotion Wizard in Loyalty Management
  After admins turn on Global Promotions Management, the Quick Promotion wizard is enhanced to include Global Promotions Management templates and capabilities.
• Considerations to Use Quick Promotions Wizard in Loyalty Management
  Each step of the Quick Promotion wizard provides marketing managers a set of options to design promotions based on your company’s marketing strategy. Here are the loyalty-specific considerations to use the various steps of the wizard.