Quick Promotions with Loyalty Management

With Global Promotions Management, loyalty program managers can design both pricing and non-pricing promotions. They can design the promotions to run as part of the company’s loyalty program or outside the loyalty program as part of the company’s 360-degree marketing strategy.

Enabling Global Promotions Management automatically provides all its capabilities with Loyalty Management. However, loyalty-specific features have unique considerations and support specialized promotion types. To learn more about the core features, see Global Promotions Management.

• Quick Promotions Without Global Promotions Management
  Companies can run promotions without using Global Promotions Management. However, certain capabilities are unavailable when Global Promotions Management isn't enabled. Admins must evaluate the company's requirements to decide if they require Global Promotions Management.
• Set Up Global Promotions Management in Loyalty Management
  Turn on the Global Promotions Management setting so your loyalty program managers can create promotions and users can apply them to transactions.
• Design Promotions for Loyalty Management
  Run two types of promotions by using Global Promotions Management with Loyalty Management: promotions within loyalty programs and promotions for your entire customer base outside the programs. Marketing managers use the Promotion Console app to design both these promotion types and perform day-to-day operational tasks. Loyalty program managers and marketing managers can also build loyalty-specific promotions from the Loyalty Management app.
• What Happens After Loyalty Promotion Activation
  When you activate a promotion that uses a loyalty promotion template, a rule is created to apply the promotions to the eligible member transactions. If you set limits for the promotion’s rewards, engagement attributes are also created for the reward limits.
• Run Loyalty Promotions
  After loyalty program managers activate promotions that use loyalty program templates, set up a process or integrate an API to apply promotions for member transactions. Admins and system integrators can set a process or an integration to apply promotions for member transactions in real-time or in batches.