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Evaluate promotional campaign effectiveness, user engagement, and financial liabilities. Filter performance views by program name, promotion name, and duration to isolate specific datasets. Access a tabular view to inspect detailed campaign metrics, including start and end dates, participant engagement, current liabilities, and promotion revenue.
| Available in: Lightning Experience |
| Available in: Enterprise, Performance, Unlimited, and Developer Editions with Loyalty Management |
| Metric | Description |
|---|---|
| Promotion Influenced Revenue | The total revenue generated by loyalty promotions over the selected period. |
| Total Liability | The total financial liability of rewards, such as points, vouchers, and discounts, accrued from promotions. |
| Transactions | The number of transactions attributed to promotions. |
| Orders | The number of orders that used promotions. |
| Customer Participation | The count of unique customers who participated in promotions. |
| Member Participation | The count of unique loyalty program members who participated in promotions. |
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