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Loyalty Management
Unified Individual Segments

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Unified Individual Segments

Use unified individual segments to create the most accurate, deduplicated view of your customers across all channels and data sources.

Required Editions

Available in: Lightning Experience
Available in: Enterprise, Performance, Unlimited, and Developer Editions with Loyalty Management

A unified individual segment combines data from multiple individual profiles into one comprehensive customer profile. This creates a single identifier for each person by merging information from various sources. For example, if a customer has profiles across Brand A, Brand B, and Brand C, a unified individual creates one complete profile.

Advantages

  • Accuracy: Eliminates duplicate targeting so customers receive communications only once.
  • Consistency: Provides the same customer view across all channels and teams.
  • Efficiency: Eliminates redundant work maintaining multiple segment types.
  • Better ROI: More accurate targeting leads to improved campaign performance.
  • Flexibility: Access unified individual segment data from both home and companion orgs.

When to Use Unified Individual Segments

Choose unified individual segments if you:

  • Have profile-enabled identity resolution configured.
  • Run multi-channel campaigns, such as email, SMS, web.
  • Integrate with Marketing Cloud or Personalization.
  • Need accurate deduplication across systems.

Considerations

Before implementing unified individual segments, you must configure Identity Resolution in Data Cloud. Initial Data Cloud configuration may require additional time and resources.

 
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