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Partner Cloud
Configuring and Executing Co-Branded Email Campaigns

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Configuring and Executing Co-Branded Email Campaigns

The co-branded email experience consists of two main workflows: vendor setup and partner execution. Vendors create and configure marketing campaigns with pre-built email content, then publish these campaigns to the partner Campaign Marketplace. After campaigns are published, partners can browse the marketplace and enroll in campaigns that align with their business goals. After enrollment, partners can send personalized, brand-compliant emails to their leads and contacts directly from the partner portal.

Required Editions

Available in: Lightning Experience
Available in: Enterprise, Performance, and Unlimited Editions in Agentforce for Sales with Partner Ecosystem Management - Members, Partner Ecosystem Management - Login.
  • Configuring Campaigns for Partner Users
    Channel managers create marketing campaigns by using Marketing Cloud capabilities. Each campaign includes essential details such as a name, description, and clear campaign objectives that help partners understand the campaign's purpose and intended outcomes.
  • Discovering and Executing Campaigns
    After vendors configure and publish campaigns, partners can browse the Campaign Marketplace, enroll in campaigns, and send co-branded emails to their leads and contacts.
 
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