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Channel managers create marketing campaigns by using Marketing Cloud capabilities. Each campaign includes essential details such as a name, description, and clear campaign objectives that help partners understand the campaign's purpose and intended outcomes.
| Available in: Lightning Experience |
| Available in: Enterprise, Performance, and Unlimited Editions in Agentforce for Sales with Partner Ecosystem Management - Members, Partner Ecosystem Management - Login. |
Within each campaign, admins and channel managers configure marketing campaign flows that contain pre-configured email content. These flows define the email structure, personalization options, and specify which sections are locked to maintain brand consistency and which sections partners can edit to add their local touch.
When the campaigns are ready, admins and channel managers publish them to make them visible in the partner Campaign Marketplace within the partner portal. Published campaigns become available for partners to discover, review, and use for their email outreach activities.
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