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Privacy Center Use Cases at a Glance
Get the most out of your Privacy Center implementation with these key use cases.
Streamline Data Management for RTBF and DSAR Requests
Privacy Center helps you fulfill data privacy requirements by offering a suite of data management tools. Manage components of data privacy law and fulfill customer requests on how their Personally Identifiable Information (PII) data is stored, deleted, and transferred. Privacy Center also automates key processes like Right to Be Forgotten (RTBF) requests and Data Subject Access Requests (DSARs), simplifying your compliance efforts.
Keep Only the Data You Need in Production
With Data Management Policies, you can efficiently remove unused data from production environments at scale, reducing storage costs. You can also eliminate PII data that your organization no longer has a valid legal basis to maintain.
Retain Data Externally
Move unnecessary data from your production org into an external data store for retention. With customizable data retention options, you can specify how long records are stored based on legal and business requirements. And with Hyperforce-based retention stores, you can meet data residency requirements and take advantage of the scalability, performance, and security benefits that Hyperforce offers.
Mask Sensitive Data
Protect user data by masking PII and other sensitive information. You can replace data with random characters by using Privacy Center’s built-in obfuscation technology, making sure that all PII is removed from the targeted fields. Or you can replace data with a static value, which gives you more flexibility for field auditing and tracking purposes.
Track User Consent
Build trust with your customers by tracking their communication consent preferences. With Preference Manager, you create self-service consent forms where customers can indicate how, why, and when they want to be contacted. Customize your consent forms to match your brand and host them on any website.
Manage Consent at Scale
Track and manage customer consent from one high-performance system of record with Global Consent Manager. Instead of storing consent across several related objects, capture it in a flattened, attribute-based model that brings a customer’s preferences together in one place. Define reusable consent templates, record every change as a permanent, auditable entry, and keep performance high even across millions of consent interactions.
Find and Fix Compliance Issues with AI
Stay ahead of privacy risks with Agentforce in Privacy Center. This AI-powered experience monitors your org against a configurable compliance framework, surfaces potential issues before they become violations, and recommends remediation actions for your review and approval. With preloaded global regulations and automated daily scans, you can manage compliance across privacy, security, and data governance from one place.
