Back-in-Stock Notification Workflow

• On the product detail page of an out-of-stock product, the customer provides their email address to request a back-in-stock notification. (1)
• B2C Commerce captures the form submission. (2)
• B2C Commerce makes a REST API call to Service Cloud containing the notification request. (3)
• Service Cloud uses matching rules to find an existing contact or create a contact. (4)
• Service Cloud creates a record in a back-in-stock custom object. The record includes the contact and the product SKU from the notification request with a Requested status. (5)
• Marketing Cloud Connect synchronizes the back-in-stock object with Marketing Cloud Engagement. (6)
• Engagement populates the synchronized data extensions. (7)
• As part of the regular store operations processes, B2C Commerce receives updated inventory. (8)
• A job runs in B2C Commerce to create a catalog feed for Engagement with current inventory availability status and upload the feed to Marketing Cloud Engagement SFTP. (9)
• Engagement imports the catalog feed. (10)
• Engagement checks the catalog feed for available inventory on products with back-in-stock notification requests. Matches are added to a journey. (11)
• Engagement sends a notification message to the customer. (12)
• The customer receives the notification message. (13)
• Engagement sends a Salesforce Update Object activity to Service Cloud using MC Connect. (14)
• The status of the Back in Stock record in Service Cloud updates to sent. You can send further updates for open and click. (15)

Data Flow

Data flows from the Commerce site to Engagement in two streams. The information from the two streams identifies the target audience and sends emails to customers when items are back in stock.

• Service Cloud receives the notification request created by the customer and sends it to Engagement via MC Connect.
• The stock inventory feed communicates with the Engagement SFTP and uploads to a data extension.

Related Content

Take the next steps in this implementation. Back-in-Stock Design Considerations Integration Reference Implementations for Back-in-Stock Notifications