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Object-Level Help in Salesforce Classic

Object-Level Help in Salesforce Classic

Help your users by providing object-level help for all custom objects and external objects. This way, when your users click the Help for this Page link on your custom object, they’ll find useful information that’s relevant to your custom object. When you add custom help to a custom or external object, the Help for this Page link on those object pages displays your custom help instead of generic help. Your users can access the custom help content from the object home (overview), detail, and edit pages, list views, and related lists.

Note
Note If you don’t create object-level help, the Help for this Page link provides information about standard objects that won’t be relevant to your custom object. You can override the Help for this Page links for a custom object or external object with help content contained in a Visualforce page. But don’t worry! You don’t have to learn Visualforce to add help content to your custom objects.
 
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Salesforce Help | Article