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            Marketing | Generate Campaign Insights

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            Marketing | Generate Campaign Insights

            Retrieves engagement metrics, such as open rates, clicks, or unsubscribes for a specific campaign. It then generates key content insights about the message activities from the campaign's first flow. For example, identify which channel had better engagement or lower engagement over time.

            Required Editions

            Available in: Lightning Experience
            Available in: Enterprise and Unlimited Editions with Foundations and Marketing Cloud Next.
            User Permissions Needed  
            See Common User Access for Standard Agent Actions.

            Action Details

            API Name GenerateCampaignInsights
            Reference Action Type Standard Action
            Reference Action Marketing Cloud: Generate Campaign Insights
            Does this action execute one or more prompt templates? Yes
            Required Setup Enable AI Features in Marketing Cloud

            Generate Campaign Insights and Prompt Templates

            The action is flow-based and calls the invocable action, Get Campaign Engagement Data, to retrieve campaign performance data. It then launches the Generate Campaign Insights prompt to analyze that data and create insights.

            Guidelines and Considerations

            • This action is intended for use only in Marketing Cloud campaigns.
            • This action outputs insights, or suggestions, for improving future campaigns based on the metrics that it finds.
            • Insights are based on the first flow in a campaign. Additional flows in the campaign aren’t evaluated.
            • This action invokes the Marketing Cloud: Summarize Campaign action.
             
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