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            Marketing | Identify Business Unit

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            Marketing | Identify Business Unit

            Retrieves engagement metrics, such as open rates, clicks or unsubscribes, for a specific campaign and generates key insights about the campaign’s performance. For example, recommend different subject lines or add more time between email sends to prevent subscriber fatigue.

            Required Editions

            Available in: Lightning Experience
            Available in: Enterprise and Unlimited Editions with Foundations and Marketing Cloud Next
            User Permissions Needed  
            See Common User Access for Standard Agent Actions.

            Action Details

            API Name IdentifyBusinessUnit
            Reference Action Type Standard Action
            Reference Action Marketing Cloud: Identify Business Unit
            Does this action execute one or more prompt templates? No
            Required Setup Enable AI Features in Marketing Cloud

            Guidelines and Considerations

            • This action is intended for use only in Marketing Cloud campaigns.
            • Type "skip" to bypass this action in the rare case it asks you to select a business unit when your org doesn’t have business units.
             
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