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            Marketing | Draft Content

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            Marketing | Draft Content

            Creates or revises copy for any text-based property for campaigns and initiatives, including paragraph, heading, email subject line and preheader, and SMS message. Users can revise generated text by entering a different key message or target audience or by selecting a different tone.

            Required Editions

            Available in: Lightning Experience
            Available in: Salesforce Enterprise and Unlimited Editions with the Marketing Cloud Next Growth or Advanced Edition, or the Einstein for Sales, Einstein for Service, or Einstein Platform add-on.
            User Permissions Needed  
            See Common User Access for Standard Agent Actions.

            Action Details

            API Name DraftOrRefineTextForProperty
            Reference Action Type Standard Action
            Does this action execute one or more prompt templates? Yes

            Marketing Cloud: Draft Content and Prompt Templates

            This action calls an internal invocable action, which uses internal-only prompt templates to create and revise emails, SMS messages, and other text in the content builder.

            Considerations

            • The Draft Content action can draft or revise text in a component that’s already on the canvas, but it can’t add or remove a component from the canvas.
            • To generate or revise a subject line or preheader for an email, use the sparkle button Property panel sparkle button in the email’s property panel. To generate or revise a paragraph or heading, use the sparkle button Component toolbar sparkle button on the component toolbar.
            • When an AI agent creates a campaign, it uses the key message and target audience of the campaign’s associated brief to ground its text generation. You can then ask the agent to revise the text based on a different key message or target audience.
            • If a brand is selected for an email, the tone of the generated text matches the default tone in the brand—for example, professional, casual, or urgent. You can select a different tone to revise the text.
             
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