Track how customers and service agents interact with Knowledge content so you can
discover trends and measure article effectiveness. See how Knowledge is used for
AI-generated content across all service channels and Einstein products.
Required Editions
Available in: Lightning Experience
Available in Enterprise and
Unlimited Edition with Service Cloud.
Use CRM Analytics or Service Intelligence to create dashboards that show
Knowledge engagement metrics from Data 360’s Knowledge Article Engagement
Data Model Object (DMO). This DMO logs a record every time an article is
viewed directly, or used to ground an AI response. It contains information
like the engagement date, who engaged with the article, and the engagement
channel.
Analyze article trends based on how often or rarely users engage
with articles over time.
View engagement metrics to assess whether your agents are
meeting the compliance and training goals.
Clarify ROI and cost-saving metrics, such as reduced average
handling time (AHT) and case deflection, by differentiating
who is engaging with an article.
Note
To use CRM Analytics, you must have either the CRM Analytics
Growth or CRM Analytics Plus user license. To use Service
Intelligence, your org must have the Service Intelligence
add-on license. Service Intelligence is for Service Cloud
users only.
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