Create the Audience Segment in Data Cloud

The audience segment consists of customers who have a high engagement rate with email campaigns. To create an automated email about new services, follow these steps in Data Cloud to create an audience segment.

1. In Data 360, on the Segments tab, click New.
   1. For Data Space, select default.
   2. For Segment On, select the Unified Individual data model object (DMO).
   3. Name the segment New Service Promo, and add a description.
   4. Click Next.
2. For Publish Type, select Standard Publish with a publish schedule of 24 hours.
   The type determines how much engagement data to use in the segment. The schedule determines how frequently to refresh the data.
3. For Publish Schedule, enter a start date and time, an expiration date, and click Save.
4. In the related attributes list, drag Engagement Channel Action to the segment canvas.
   1. For measurement, select Count with the operator At Least, and enter the value 3.
   2. Set the operator to Is Equal To and enter a value of Click.
5. In the related attributes list, drag Engagement Date Time to the segment canvas.
   1. Set the operator to Last Number of Months and enter a value of 3.
6. Click Done, and then click Save.