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            Add Filters to the Activation Membership

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            Add Filters to the Activation Membership

            Data 360 activation membership filters allows you to send more personalized communications by adding custom filters to the activation membership. Add filters to ensure that only the intended audiences are being targeted.

            Required Editions

            Available in: All Editions supported by Data 360. See Data 360 edition availability.
            User Permissions Needed
            To activate a segment

            One of these permission sets:

            • Data Cloud Architect
            • Data Cloud Activation Manager
            • Data Cloud Activation Specialist
            1. On the Segments tab, select a segment.
            2. In the Activations section of the segment record, click New.
              1. Select an activation target.
              2. Select a data model object (DMO) for your activation membership.
              3. Click Continue.
            3. Select one or more contact point channels, and click Continue.
            4. In Activation Membership, click Add Filters.
              1. Drag attributes from a DMO to create a filter for the activation membership.
              2. Click Save.
              3. Click Continue.
              For filters using related attributes, you can access a DMO up to two relationships from your activation membership, limited to a single path.
              Note
              Note
              • You can add currency attributes to your activation payload. The Record Currency field isn’t automatically included in the payload, but you can add it if necessary.
              • You can use currency attributes to sort related attributes. The ‌currency conversion is implicitly performed and the data is sorted accordingly.
            5. Name your activation, and click Done.
            • Activation Filter Operators
              Use filter operators to refine the data payload sent to your activation targets. When defining activation filters, you can apply these operators to specific attributes to ensure only the most relevant data triggers an update in your downstream systems.

            See Also

             
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