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Advertise with Data 360
Use Data 360 to implement advertising strategies with first-party data. Establish a reliable source of truth in Data 360, and connect with external advertising platforms to deliver highly targeted, personalized experiences across every channel.
Data 360 supports integrations with advertising platforms such as Google and Meta. Advertising on these platforms requires the Ad Audiences license. Use this license to activate your segments and DMOs to advertising platforms, and receive insights from your activations.
You can also advertise on AppExchange advertising partner platforms. To activate your audience segments to Data 360AppExchange partners, you need only a Data Cloud License. Follow the steps in Create an Activation for an External Platform to create AppExchange activations.
- Segment Activations to Ad Audiences Partner Platforms
Activate audience segments to Ad Audiences partner platforms for targeting advertising campaigns to known customers. These platforms are supported for user segment activation. - Create Activations to Ad Audiences Partner Platforms
Activate your audience segments and company lists to advertising platforms. - Conversion API (CAPI) Activations to Ad Audiences Partner Platforms
Send online and offline conversion events and data directly to advertising platforms. CAPI integrations bypass segment creation and deliver event signals in near real-time for superior campaign optimization and clearer attribution analytics. - Audience Insights from Ad Audiences Partner Platforms
Capture detailed customer insights from external platforms in Data 360. This capability provides demographic data and affinity groups based on activated segments. The insights are stored in the Insights DMO, which also tracks audience match count and updates every 48 hours. - Audience Match Count for Advertising Activations
Match Count is the approximate number of users from your audience segments who have been successfully matched on an external advertising partner platform (like Facebook, Google Ads, or TikTok). Monitor the match count of your segment list activations to understand the reach and size of the audience you are activating.
