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            Add Filters to Contact Points in Activation

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            Add Filters to Contact Points in Activation

            When activating a Data 360 segment, you can filter and sort contact points to ensure you are targeting the right audience on the right channel with the right permissions. This feature is essential for managing customer consent, preventing duplicate messages, and improving the personalization of your campaigns.

            Required Editions

            For example, if a customer has multiple email addresses, you can use these steps to ensure you only send a marketing campaign to their primary personal email, and only if they have given you consent to do so.

            Available in: All Editions supported by Data 360. See Data 360 edition availability.
            User Permissions Needed
            To create an activation

            One of these permission sets:

            • Data Cloud Architect
            • Data Cloud Activation Manager
            • Data Cloud Activation Specialist
            1. On the Segments tab, select a segment.
            2. In the Activations section of the segment record, click New.
              1. Select an activation target.
              2. Select a data model object (DMO) for your activation membership.
              3. Click Continue.
            3. Select one or more contact point channels, and click Continue.
            4. In Contact Points, click Add Filters.
              1. Drag attributes to create a filter for the contact point. Attributes are only available from the selected contact point DMO and consent DMOs.
                To manage consent, select attributes from the Contact Point Consent (L3) and Contact Point Subscription Consent (L4) DMO.
              2. Click Save.
              3. Under Contact Point, the value is 1 for Max. # of Attribute Values because only one value is sent for each contact point channel.
              4. For Sort By, select an attribute and an operator to organize your data.
              5. Click Continue.
            5. Name your activation, and click Done.

            See Also

             
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