Clean Room Consumers

Consumers are advertisers seeking insights from providers’ data to find appropriate audiences for their products. Consumers can initiate a clean room by deploying a clean room package from AppExchange or by allowlisting a provider. If you allowlist a partner, you don’t need the clean room package to initiate a clean room collaboration. Use the Salesforce-provided collaboration template to initiate the collaboration.

To invite a provider to a collaboration, create a collaboration with them. When you save a collaboration, the provider automatically receives an invitation to the collaboration. After the provider accepts the invitation, you can run permitted queries on the combined dataset. The results of the queries are stored in a DMO.