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            Set Up Clean Room Activation

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            Set Up Clean Room Activation

            After a clean room activation collaboration is active, the provider receives matched audience data directly in their Amazon S3 bucket. The provider can then use the data to run targeted campaigns in their advertising platform or downstream media system.

            Required Editions

            Available in: All Editions supported by Data 360. See Data 360 edition availability.
            User Permissions Needed
            To set up clean room activation:

            One of these permission sets:

            • Data Cloud Architect
            • Data Cloud Activation Manager
            • Data Cloud Activation Specialist

            The provider can use Data 360 or AWS as their clean room platform. Providers who are using Data 360 as the clean room platform can choose between a Salesforce-provided collaboration template or a custom one. Providers using AWS as the clean room platform must use a custom collaboration template.

            Note
            Note You need a Data 360 Developer org to create or deploy a clean room package.
            1. Provider: Create a clean room package that supports the activation use case. in a Data 360 Developer org.
            2. Provider: Publish the clean room package on AppExchange.
            3. Consumer: Deploy the package from AppExchange. If the provider is a trusted partner, you can allowlist the provider to access supported use cases without deploying a package.
            4. Consumer and provider: Create mapped templates to map each party's data to the required fields for the collaboration.
              You can create mapped templates in advance or map data during the collaboration creation and invitation acceptance. Both parties must complete required mappings before the collaboration can become active. See Map Data for a Clean Room Use Case.
            5. Consumer: Create the collaboration and send an invitation to the provider.
            6. Provider: Accept the collaboration invitation.

              In the invitation acceptance wizard, configure the identity provider-based authentication to your AWS account so that Data 360 can write the collaboration results to your Amazon S3 bucket. You can use an existing bucket or create one.

              See Accept or Reject a Clean Room Invitation.
            7. Consumer: After the provider accepts and the collaboration is active, run a query in the clean room.
              For detailed instructions, see Collaborate in a Clean Room.
              Query results are written to the provider's S3 bucket as parquet files. Each query run creates a new timestamped folder at s3://[your-bucket]/[Collaboration Name]/[Query Name]_[Timestamp]/.
            8. Provider: Use the output in an advertising platform or downstream media system.
              To ingest the output into Data 360 for activation, first convert the Parquet file with an external tool, then re-ingest it.
             
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