Salesforce-Provided Collaboration Templates

Data 360 provides a predefined template to identify segments that overlap. If you’re initiating a collaboration by allowlisting a trusted provider, use the Salesforce-provided collaboration template for the collaboration.

• Segment Overlap Use Case Template
  The segment overlap use case helps providers and consumers understand shared audience segments. Consumers can identify overlaps with specific audience segments in the provider database. Providers can demonstrate the value of their audience data. Both parties can plan co-marketing efforts and refine their targeting strategies without exposing raw data.
• Activation Use Case Template
  The activation use case provides consumers with a privacy-first method to activate their first-party audience data through a provider's media or advertising platform. Rather than transferring entire segment lists, consumers identify matched audiences within the clean room. Data 360 writes the matched records directly to the provider's Amazon S3 bucket for use in campaign activation.