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Honor “Do Not Share” and "Do Not Sell" Requests in Data 360
Understand how to comply with the California Privacy Rights Act (CPRA) and other laws that give consumers the right to restrict sharing their data with or selling it to third parties.
Ingest “Do Not Share” and "Do Not Sell" Data
Ingest individuals’ data about Do Not Share and Do Not Sell as part of the data stream. To ensure that the data is properly handled in Data 360, reconcile and store it in Unified Individual data model objects (DMOs).
- Create a custom field in the Individual DMO to store Do Not Share or Do Not Sell request data.
- Map your Do Not Share or Do Not Share request data to that field.
- Use reconciliation rules in your Identity Resolution rulesets to determine how the data is processed and stored for Unified Individuals.
Filter for “Do Not Share” and "Do Not Sell" Requests
Filter out unified individuals who have opted not to have data shared during segmentation.
When setting up the segment, create a direct attribute based on the Unified Individual DMO field in which Do Not Share or Do Not Sell data is stored. Apply this filter to all data about individuals before providing it to third parties.
