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            Email Engagement Filters

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            Email Engagement Filters

            Here are some examples of common email engagement use cases.

            Subject Line Engagement

            This filter finds individuals who opened an email with the subject line of Holiday Special.

            Example
            Example
            • Email Engagement | Count | At Least | 1
            • Engagement Channel Action | Is Equal To | Open
            • AND
            • Subject Line Text | Is Equal To | Holiday Special

            Subject Line Engagement Filter

            Opens by Subject Line and Purchases

            This filter finds individuals who made a purchase and opened an email with the subject line of Holiday Flash Sale.

            Example
            Example
            • Email Engagement | Count | At Least | 1
            • Subject Line Text | Is Equal To | Holiday Flash Sale
            • AND
            • Engagement Channel Action | Is Equal To | Open

              AND

            • Sales Order | Count | At Least | 1
            • Grand Total Amount | Is Greater Than | 0

            Opens by Email Name and Purchases Filter

            Opens by Subject Line and Total Purchase by Month

            This filter looks for seasonal spenders who opened an email with the subject line of Holiday Flash Sale and made purchases greater than $1,000 in December.

            Example
            Example
            • Email Engagement | Count | At Least | 1
            • Subject Line Text | Is Equal To | Holiday Flash Sale
            • AND
            • Engagement Channel Action | Is Equal To | Open

              AND

            • Sales Order | Count | At Least | 1
            • Grand Total Amount | Is Greater Than | 1000
            • AND
            • Order Start Date | Month Of Year | December

            Opens by Email Name and Total Purchase by Month Filter

            Subject Line Engagement by Multiple Locations in the Last 7 Days

            This filter finds individuals who had some engagement based in New York or San Francisco and opened an email with the subject line of Pop Up Store Surprise in the last 7 days.

            Example
            Example
            • Email Engagement | Count | At Least | 1
            • Subject Line Text | Is Equal To | Pop Up Store Surprise
            • AND
            • Engagement Channel Action | Is Equal To | Open
            • AND
            • Engagement Date Time | Last Number Of Days | 6
            • AND
            • City Name | Is In | New York, San Francisco

            Subject Line Engagement by Multiple Locations in the Last 7 Days

            Alternative Example
            Alternative Example
            • Email Engagement | Count | At Least | 1
            • Subject Line Text | Is Equal To | Pop Up Store Surprise
            • AND
            • Engagement Channel Action | Is Equal To | Open
            • AND
            • Engagement Date Time | Last Number Of Days | 6
            • AND
            • City Name | Is In | New York

              OR

            • Email Engagement | Count | At Least | 1
            • Subject Line Text | Is Equal To | Pop Up Store Surprise
            • AND
            • Engagement Channel Action | Is Equal To | Open
            • AND
            • Engagement Date Time | Last Number Of Days | 6
            • AND
            • City Name | Is In | San Francisco

            Alternative Example: Subject Line Engagement by Multiple Locations in the Last 7 Days

            Not Opened by Location in the Last 3 Months

            This filter finds individuals who have not opened email in the last 3 months, and with an IP address identified as New York City.

            Example
            Example
            • Email Engagement | Count | Exactly | 0
            • Engagement Channel Action | Is Not Equal To | Open

              AND

            • City Name | Is Equal To | New York
            • AND
            • Engagement Date Time | Last Number Of Months | 2

            Not Opened by Location in the Last 3 Months Filter

            Subject Line Engagement by Country

            This filter finds individuals who engaged with the subject line of Early Black Friday Sale, have an engagement channel action of Open, and Country as the United States.

            Example
            Example
            • Email Engagement | Count | At Least | 1
            • Engagement Channel Action | Is Equal To | Open
            • AND
            • Subject Line Text | Is Equal To | Early Black Friday Sale
            • AND
            • Country | Is Equal To | United States

            Subject Line Engagement by Country Filter

            No Email Engagement

            This filter looks for customers who have no email engagement.

            Example
            Example
            • Email Engagement | Count | Exactly | 0
            • Subject Line Text | Is Equal To | Holiday Sales

            See Also

             
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